About Zafirm
The revealer of what is hidden.
Our name
Zafirm takes its name from Tzafnat Paneach — an ancient name meaning "the revealer of what is hidden." It describes exactly how we work: seeing what others don't, and moving while others hesitate.
That is the mission we carry forward. The greatest opportunities in real estate are rarely the ones on everyone's list. Most of what we buy never gets listed at all — we identify the property, track down the owner, and make a deal.
Zafirm exists to see opportunity where others see nothing at all — and to act on it with discipline.
Part of something bigger
The Attaboy family
Zafirm is the investment arm of Attaboy Property Services — a growing family of companies spanning property services, specialized trades, construction, procurement, and luxury development. Every Zafirm investment is backed by the full strength of that ecosystem.
Visit AttaboyHow we see
Proximity is our advantage.
We were already there
Many of our acquisitions sit near projects our sister construction company is actively building. We know the block, the costs, and the demand before we ever make an offer.
We build what we buy
With our sister construction company's trades, crews, and material procurement in the family, we underwrite with real numbers — not estimates — and execute without outside dependencies.
We hold with conviction
We invest for the long term, alongside our partners, in assets we would be proud to own for decades.